Consensus is not formed when a business simply gives information to local residents in a unilateral manner. Instead, it is formed through communication that involves sharing information among all interested parties, which include the business, residents, and government.
For residents, a report of soil or groundwater contamination is simply bad news that brings no benefits whatsoever. On top of this, explanatory documents tend to be full of complex and incomprehensible terminology. This makes gaining residents’ understanding by repeatedly and accurately explaining the situation from their perspective, using easy-to-understand expressions, essential to the smooth resolution of soil and groundwater contamination problems.